Curiosity strike when I saw the TV Advertisement where there were cows and hunks that running topless, hot and smell yummy. :D [you can view the TV Ad here] Thursday, August 25, 2011, I am one of the lucky bloggers who witnessed the unveiling of what has behind of the TV Advertisement teaser, which happened at Blue Leaf, Silk Pavilion, 100 Park Avenue, Fort Bonifacio, Taguig – the grand launched of Highlands Corned Beef.
So, are you ready for the new breed? Highlands Corned Beef – the very first brand of corned beef made with Angus Beef.
Angus Beef has been a popular choice in fine dine restaurants and steakhouses for its tender meat and rich beef taste. Now, Angus steak lovers will be thrilled to know that their favorite high-quality beef can now be found in a can of Highlands Corned Beef!
Highlands Corned Beef is the very first corned beef out there in the market that’s made with Angus Beef. Why Angus Beef? Because good beef starts with good breed and Angus is a premium breed of cattle that gives high-quality beef. Highlands Corned Beef is filled with the rich beef taste of Angus and has long and juicy beef strands. It has no artificial flavors, so expect that every strand is bursting with the natural taste of Angus Beef. Just imagine having the premium goodness of that mouth-watering Angus Beef in a corned beef, it will surely spice up any meal!
Angus Beef has been identified as a beef priced at a premium due to its superior quality and taste. But now you can enjoy the premium taste of Angus beef without spending a great deal of money because Highlands Corned Beef is reasonably priced at only P41.50 per 180g. Experience the taste of superior beef; Highlands Corned Beef is certainly a premium breed of corned beef.
The Premium Breed Origins
Angus cattle, also known as Aberdeen Angus in some parts of the world, are a premium breed of cattle that came from the native counties of Aberdeenshire and Angus in Scotland.
Angus Beef is difficult to find back then but fortunately, for us, it has now entered our local restaurants and fast food chains as a premium beef selection. It’s already recognized as a high-quality beef thanks to those fine dine restaurants and steakhouses. Angus Beef is a favorite among steak aficionados. One of the finest steaks you can have out there is definitely a piece of Angus steak.
What makes Angus meat superior to regular beef? One thing that sets Angus beef apart is the marbling of its meat. It has a fine texture and a higher degree of marbling – making the beef tender and tastier.
Angus Beef may be a bit expensive compared to other beef, but its rich taste and fine texture will surely be a unique dining experience that’s worth every peso.
Dear sweeties, meet the premium breed of exceptional talents – the Highlands Corned Beef endorsers. I am so lucky that I met them personally and talked with them even just for a second, plus photo ops.
The New Breed of Actor: Jake Cuenca
Jake is the type of actor who wouldn’t just play a role but would really internalize to become the character he has to portray. “I always challenge myself to be different and not become “me” when I portray a certain role. I want every role I play to be unique and authentic.” Jake explains. His versatility in playing different roles and willingness to learn is what contributed to his success. Jake is always striving to be better and never stops pushing himself to improve his acting skills. He is now reaping the benefits of all his hard work as his career continues to soar into new heights. From cameo roles, he now stars in top rating TV shows and films. Jake Cuenca is truly a new breed of actor as he shows that discipline and passion coupled with hard work really pays off.
The New Breed of Filmmaker: Paul Soriano
Paul is a perfectionist and very passionate about his work, he makes sure that the heart of his stories is always told well. Paul started his career doing AVPs, music videos and events before heading to the direction of making TV commercials and films. “My style is very visual, with pretty pictures that help tell the story well. The challenge for me always is to keep every project visually entertaining without compromising the message or the story. I take risks, and I learn from it.” Paul is able to achieve his success with patience, determination and giving his best in every project no matter how big or small. Paul is a new breed of filmmaker as he takes things to another level, sets new standards for himself, reaches for the unreachable and makes the impossible possible.
The New Breed of Dancer: Angelo Cacciatore
The half-Italian dancer is equipped with a competitive background in dancing as he studied ballet in a prestigious school for 8 years in Italy. Angelo has an extensive knowledge in ballet dance but his skills are not limited to the genre, as he can perform any type of dance. According to him in order to become a professional dancer, one must be very disciplined, possess a good health and good body. “In everything I do, I put my 100% concentration in it. I always prioritize my responsibilities as a dancer, before and after a performance.” Angelo is a new breed of dancer as he is never selfish in his craft. He doesn’t just dance to show off his skills but to inspire his audience with his performance.
The New Breed of Athlete: James Younghusband
James is the English-Filipino midfielder for the RP National Football team also known as the “Azkals”. It took James a lot of patience and persistence to be where he is now, “There has to be a sense of discipline in becoming an athlete, I undergo rigorous practices and take care of my body”. But despite his rising popularity, James keeps himself grounded. “Football is not just a sport I play but a culture I help spread. And with its popularity, I have to make sure that I am responsible on all my actions on and off the pitch.” What makes James a new breed of athlete is his motivation in football. James plays football not for the fame and glory but his desire to make the sport bigger in the Philippines.
The New Breed of Entrepreneur: Luke Landrigan
Luke is the first Filipino to become a part of the Billabong South East Asia Surf Team and he also represents surfing in the Philippines. Luke’s passion for surfing inspired him to put up his very own surf school in La Union. “I make people experience what Mother Nature has to offer, and I enjoy and deal with it at the same time. What other business out there offers you the same feeling and stoke you get from riding a wave?” Luke believes that his enthusiasm and knowledge in his business is what propelled it to its success. Luke is a new breed of entrepreneur as he is a hands-on boss and he works hard to keep his surfing expertise at a high level by competing and traveling so he can teach only the best to his students.
Why these New Breed of Talents Love their Highlands Corned Beef?
“It’s exciting to know that it’s the first corned beef out there that’s made with Angus Beef, it really pays to be a breed apart.” – Jake
“Highlands Corned Beef is a breed apart from my old corned beef since it’s made with the high-quality Angus Beef” -Paul
“Good beef starts with the breed, and Highlands Corned Beef is definitely a premium breed.” –Angelo
“If you love steak like I do, you’ll surely love Highlands Corned Beef.” – James
“I like how Highlands Corned Beef has no artificial flavors, you can tell it’s all natural Angus Beef with the richness of the beef’s taste.” –Luke
Before my post ends, below are some of the photos that highlight the grand launched of Highlands Corned Beef.
By the way, there were many prices given thru a raffle during the event – a gift certificates that ranges from Php2,500 – Php5,000, 3 16G iPADs, and 1 16G iPHONE4 . Unluckily, I don’t get any but I have a loot bag that contains Highlands Corned Beef that given away for everyone.
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